인터넷企業의 知識提携 파트너 選定 決定要因에 관한 實證硏究

• 영문명: The Determinants of Partner Selection for Knowledge Alliance by Internet Company
• 발행기관: 한국마케팅과학회
• 저자명: 鄭鐘植(Jeong Jong-Sik) 朴映泰(Park Young-Tae)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2004 춘계학술대회 발표 논문집, 613~629쪽, 전체 17쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.05.30

영문 초록

  This research examined the factors to have effects on partner selection for knowledge alliances driven by internet companies in Korea. The research results have the implications as follows.
  First, they take social relationships and social range of partner’s social networks into consideration to hold in check competitors of the same kind or of a different kind. Second, social relationships, social unities and social ranges of partner’s social networks have effects separately on partner’s company characteristics, knowledge characteristics and integration capacity. Third, company characteristics and knowledge characteristics are much more affected than social unity and social range by social relationships to use partner’s formal and informal networks facilitating trust, commitment etc in the process.

목차

Ⅰ. 序論
Ⅱ. 先行硏究의 考察과 限界
Ⅲ. 實證分析
Ⅳ. 結論
參考文獻
〈ABSTRACT〉

키워드

internet alliance partner knowledge