실내 골프연습장의 소비자 유형에 따른 가격전략에 관한 분석

• 영문명: Analysis of Price Strategy by Consumer Type of Indoorgolf Practice Range
• 발행기관: 동아대학교 스포츠과학연구소
• 저자명: 조재기(Cho Jae-Kee) 김태형(Kim Tae-Hyeong) 양준영(Yang Jun-Young)
• 간행물 정보: 『스포츠과학연구논문집』제23집, 77~83쪽, 전체 7쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2005.12.01

영문 초록

  This study chooses indoor golf practice range users for certain group in Pusan-kwangyokshi by 2004 and extracted sample for purose wish to supply basic data to do that establish price strategy by consumer type that purpose visits indoor golf practice range and embodies successful business strategy of indoor golf practice range. First, bodily sensation satisfaction which ask about findings expense about general price satisfaction point by 72.86 this result that satisfaction average of respondents learn some to "commonness" side in "Is satisfied." be. Second, indoor golf practice range a car price satisfaction findings "Because position proofreading is easy" by purpose by thing which satisfaction about customer"s price that High point appeared and comes next "Because leader"s service is good" most is the highest appear. Third, analysis about price satisfaction by use form was the highest by 82.75 member day and price satisfaction which feel mid and long term members while dropped a little. This result can become obstacle that is serious in stable management of indoor golf practice range. Fourth, users who go out once for 5.6 months in price satisfaction findings by field use frequency appeared highest, and satisfaction of people who go out once on 1 week than him dropped a little. Fifth, satisfaction of users who price satisfaction analysis by consideration point that is main at indoor golf practice range choice chooses indoor golf practice range to the leader lesson center was the highest and user"s satisfaction who choose indoor golf practice range laying stress on geographical condition appeared lowest.

목차

Abstract
Ⅰ. 서론
Ⅱ. 연구의 방법
Ⅲ. 연구결과
Ⅳ. 결론
참고문헌