골프연습장 고객의 라이프스타일과 이용의도에 관한 연구

• 영문명: Thesis for Master of Science The Relationship among Life-style, Perceived Service Quality and Consumer"s Intention of Golf Exercise Place Participants
• 발행기관: 경희대학교 스포츠과학연구원
• 저자명: 이종희(Lee Jong-Hee) 한광령(Kang Sil-il) 강신일(Han Kyang-Leong)
• 간행물 정보: 『체육학논문집』제32집, 61~76쪽, 전체 16쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2004.12.01

영문 초록

  The purpose of the study was to examine the relationship among life-style and perceived service quality and intention of using of golfer"s of participating golf exercise places. In order to achieve this purpose four research questions were established. The first question was that there will be relationship controlling to variables between lifestyle and perception of service quality of golf participators. Second one was that there will be relationship controlling to variables between lifestyle and consumer intention of golf participators. Third one was that there will be influence golfer"s lifestyle, perceptions of service quality and consumer intention of participating on golf exercise places. 400 of above 30 age persons completed questionnaires. Of participations valid data were 378. They completed a modified inventory on the life-style, perception of service quality, and consumer"s intention. More details, lifestyle Scale modified by Sur and perception of service quality by go, and consumer intention scale by Beard & Ragheb were using after modifying scale to investigate the purpose of this study. Results were analysed in quantitative approaches. Data were collected through self-administered survey. The three most meaningful results of the study were as follows; First, there was influenced to relationship between lifestyle and perception of service quality. Second, there was influenced to relationship between lifestyle and consumer"s intention. Third, there was influenced to relationship among lifestyle, perception of service quality and consumer"s intention.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 연구 결과
Ⅳ. 결론
참고 문헌

키워드

Life-style Golf Exercise Place Participants golfer" s lifestyle