스포츠관광 정책의 중요도에 따른 스포츠관광의 활성화 방안 및 상품유형

• 영문명: Study on activation of the tours goods patterns in the sports tour"s administrative importance
• 발행기관: 동아대학교 스포츠과학연구소
• 저자명: 박준동(Park Jun-Dong) 이재형(Lee Jae-Hyung)
• 간행물 정보: 『스포츠과학연구논문집』제18집, 41~51쪽, 전체 11쪽
• 주제분류: 예술체육 > 체육
• 파일형태: PDF
• 발행일자: 2000.12.01

영문 초록

  The purpose of this study is to provide the development of sports tour with practical data and information, and to present the active plan of sports tour based the analysis of sports tour"s administrative importance to improve the quality of life and a variety of patterns which toures like in the times of glovalization, and information-intensive society with the method of self administered questionnaire-(common people group total 496 papers, specialist group total 28 papers)-based on common people who not only have lived Pusan Metropolitan but also have participated in, and seen a lot of events of sports.
  The results of the study are as follows:
  1. The plan connected sports marketing with sports and tour is found to be presented.
  2. Facilitation and investment are absolutely needed.
  3. The development and advertisement of many goods are needed domestically and abroadly.
  4. Mass-media and relationship of sports tour are lasted.
  5. The balanced development of local areas is needed to cultivate national industry.
  6. The designation of special sports tour"s area is needed to satisfy many toures with all the desires.
  7. The exchange between the developed nations and our nation is needed in sports tour.
  8. The plan of sports tour and the committee of tour"s development are absolutely needed.
  9. The cultivation of intensive sports tour"s specialists is absolutely needed.

목차

영어 초록
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의 및 결론
참고문헌

키워드

sport tour administrative importance tours goods patterns