국내 손해 보험사의 e-Business 기업 혁신 사례 연구

• 영문명: A Case Study of Process Innovation for e-Business Transformation ; Lessons Learned from a Korea-Based Leading P&C Insurance Company
• 발행기관: 한국IT서비스학회
• 저자명: 김승언(Seung Eon Kim) 박주석(Ju Seok Park) 김재경(Jae Kyeong Kim)
• 간행물 정보: 『한국IT서비스학회지』한국SI학회지 제5권 제1호, 17~34쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.05.01

영문 초록

  As insurers have undergone changing customer expectations, increased cross-industry competition and restructured distribution channels, they need to enhance customer relationships, cut costs, increase agility and streamline operations while differentiating the core competency. As such, the importance of e-business transformation has increased where organizational core processes are restructured around customers and interned-based technology is adopted for flexible and adaptive information systems.   This paper presents a case study of process innovation for e-business transformation in a Korea-based leading property & casualty insurance company. The company initiated three years-long e-business transformation program to remain competitive and to keep sustainable growth under risky and down economy. The program, which covered enterprise-wide business processes such as product, marketing & sales, customer, claim, investment & loan, accountings, etc., included redesigning processes from customers’ viewpoint and then implementing process-aligned information systems. Leadership, sponsorship, change management, performance measurement, business and IT alignment, empowerment, and customized methodology, were emphasized throughout the program. As a result, the company could expect not only improvements in customer-centricity, sales productivity, and operational excellence but also increased revenues and profits in the next three years.   The presented case addresses a feasible approach for enterprise-wide e-business transformation. Although the strategies, actions, and business and IT models are not described in detail due to confidentiality, the methodology and the success factors would be applicable to other insurers and possibly organizations in different industries.

목차

Abstract
1. 서론
2. 관련 연구
3. 국내 손해 보험사의 e-Business 기업 혁신 사례
4. 결론
참고문헌
저자소개

키워드

Process Innovation e-Business Transformation Insurance Change Management