- 영문명
- A Study on a Segmentation Retail Market in Seoul Using Cluster Analysis with Retail Rent Data - Focused on Seoul Area -
- 발행기관
- 한국부동산학회
- 저자명
- 정승영(Jeong Seung Young)
- 간행물 정보
- 『부동산학보』부동산학보 제24집, 117~126쪽, 전체 10쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2005.08.01
국문 초록
영문 초록
1. CONTENTS
(1) RESEARCH OBJECTIVES
This segmentation is accomplished via cluster analysis. The purpose of the research is to identify market segments with retail rent .
(2) RESEARCH METHOD
cluster analysis
(3) RESEARCH RESULTS
Results of cluster analysis using retail rent(deposit, month rent) variables available for 25 districts show that districts Seocho, Gangnam and Chongno, Yongsan-gu are quite distinguished from the rest of the city.
2. RESULTS
The research which it sees used the cluster analysis of the rent and it divided the Seoul area. The result, first, it did retail deposit level in standard and it came to be divided into 3 group. it is high Group (Jongno-gu, Gangnam-gu), middle group (Jung-gu, Mapo-gu, Seocho-gu, Yangcheon-gu, Seodaemun-gu, Eunpyeong-gu, Dongdeamu-gu, Dongjak-gu, Yeongdeungpo-gu, Gwanak-gu, Nowon-gu, Gangso-gu), low group (Seongdong-gu, Guro-gu, Gwangjin-gu, Songpa-gu, Jungnang-gu, Gangbuk-gu, Seongbuk-gu, Geumcheon-gu, Gangdong-gu, Dobong-gu)
second, with the standard of retail month rent, it divided the Seoul area into 3 group. high Group (Jongno-gu, Gangnam-gu, Seocho-gu), middle group (Jung-gu, Seodaemun-gu, Yeongdeungpo-gu, Gwangjin-gu, Dongdeamu-gu, Dongjak-gu, Yangcheon-gu, Gangso-gu, Nowon-gu, Eunpyeong-gu, Mapo-gu, Songpa-gu), low-end group(Seongdong-gu, Guro-gu, Jungnang-gu, Geumcheon-gu, Gangdong-gu, Gangbuk-gu, Seongbuk-gu, Dobong-gu, Gwangjin-gu).
3. KEY WORDS
retail rents, cluster analysis
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 자료
Ⅲ. 분석결과
Ⅳ. 결론
參考文獻
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