중소기업 수출ㆍ판로촉진정책의 지원효과에 관한 실증적 연구

• 영문명: An Empirical Investigation of the Effectiveness of The Government Marketing Programs for Small Businesses
• 발행기관: 한국상품학회
• 저자명: 김익성(Kim Ik-Sung) 박성용(Park Seong-Yong) 이진용(Lee Jin-Yong)
• 간행물 정보: 『상품학연구』제23권 제3호, 71~93쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.12.01

영문 초록

The marketing competitiveness and management competitiveness of the company are major determinants to the financial success. of the organization. However, for small businesses, it is very difficult to find the appropriate marketing resources even if they have good technologies. Small business can not compete with large competitors domestically and internationally. That is the reason that government must have marketing programs for small businesses. Government helps small businesses in marketing areas such as product development, advertizing or sales promotion, information gathering, distribution channels in various methods. Since each small business has different needs, it is hard to evaluate the effectiveness of the government marketing programs. In this paper, we empirically tested the determinants of small business success and investigated how these determinants affect financial success. Furthermore, we identified the direction of future government marketing program.

목차

Ⅰ. 서론

Ⅱ. 관련 선행연구

Ⅲ. 기본 골격 및 연구문제

Ⅳ. 실증분석

Ⅴ. 정책적 시사점 및 결론

참고문헌

Summary