정보통신산업에서 제품혁신 유형과 제품혁신 영향요인과의 관계에 관한 연구

• 영문명: The Relationships Between Types of Product Innovation and Product Innovation Influences in Telecommunication Industry
• 발행기관: 한국상품학회
• 저자명: 송상호(Song Sang-Ho)
• 간행물 정보: 『상품학연구』제23권 제2호, 171~204쪽, 전체 34쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.08.01

영문 초록

The Purpose of this Study is to identify relationships between types of product innovation and such contingency factors of product innovation as environment, resource capabilities, business strategy, C.E.O's management styles, and organization culture in Telecommunication Industry. We identify types of product innovation by the strength of originality in product development; radical product innovation or Incremental product innovation. The major findings of this study are summarized as follows; First, incremental product innovation is positively related to such factors as customers, non-price competition, market capability differentiation strategy but. negatively related to focus strategy. Second, radical product innovation has positive relations to such contingency factors as technological environment, government support, R & D capability, technical innovation strategy, innovative management style and innovative culture but, has negative relation to cost leadership.

목차

Ⅰ. 서론

Ⅱ. 제품혁신에 대한 이론적 고찰

Ⅲ. 연구모형과 가설설정

Ⅳ. 연구조사방법

Ⅴ. 연구결과

Ⅵ. 결론

참고문헌

Summary