광고언어에 나타난 현대인의 의식 문화

• 발행기관: 한국사회언어학회
• 저자명: 김정은
• 간행물 정보: 『사회언어학』제12권 1호, 37~64쪽, 전체 28쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2004.06.01

영문 초록

Kim, Jeong-Eun. 2004. Modern Culture in Advertisement Language. The Sociolinguistic Journal of Korea, 12(1). From January 2001 to July 2003, I conducted a study examining and categorizing advertisement language into seven different types: those representing rejection of prejudices and discriminations, family culture (emphasizing the importance of the family), aristocratic culture, 'upstart' culture, trends of sexually merchandising women, new life styles of the young generation, and Westernized culture. Both changes in and preservation of traditional culture were observed in the analysis of the seven types of advertizement language; both positive and negative points were found in the analysis. Advertisement language reflects not only the culture of the time and age but also leads, in advance, the attitude of people in that society. Therefore advertisement media and agencies should assume responsibility and play the leading role so that they could help build a more sound and healthy society.

목차

Abstract

Ⅰ. 서론

Ⅱ. 광고언어에 나타난 현대인의 의식 문화

Ⅲ. 결론

참고문헌