웹 사이트의 품질 결정요인과 고객 만족도, 성과관의 관계에 관한 연구

• 영문명: A Study on the Determination Factor of Internet Web Site Quality and It's Effect
• 발행기관: 한국마케팅과학회
• 저자명: 김성엽(SungReup Kim)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』마케팅과학연구 추계논문집 2003, 481~504쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.11.01

영문 초록

The virtual space of internet has changed the existed market structure as more and more internet users have highly increased. And this situation has given a golden opportunity to the internet service firms that are supposed to meet their customers through the internet web sites. So, it is becoming a critical issues to construct and keep better web sites than their competitors to the internet service firms. This paper is intented as an investigation of determination factors of internet web site quality further, which of them are more important factors to the consumer satisfaction. For this purpose, empirical approach using factor analysis, regression analysis was used to develop dimensions of internet web site quality and to explore more important factors that internet service firms should choice to have competitiveness. Empirical results of the study presented that the determination factors of internet web site quality were composed of five factors like Responsiveness, Accessibility, Ease of use, System Performance, Communication. And we found that Communication and Ease of use are more important factors than other ones. Therefore, the internet service firms that are plan to have more competitiveness than their competitors should choice these important factors and concentrate on these ones to build excellent internet web sites.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 분석

Ⅳ. 연구결과

Ⅴ. 요약 및 결론

참고문헌