인터넷 쇼핑몰에서의 소비자 태도에 관한 연구: 싱가포르 소비자와의 비교를 중심으로

• 영문명: A Study of Customer Attitude on Internet Shopping Malls: a Comparison with Singapore Customer
• 발행기관: 한국IT서비스학회
• 저자명: 이상철(Sang Chul Lee) 이형석(Hyung Seok Lee) 김재경(Jae Kyung Kim) 서영호(Young Ho Suh)
• 간행물 정보: 『한국IT서비스학회지』한국SI학회지 제3권 제1호, 63~77쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.05.01

영문 초록

The purpose of this research is to identify what factors influence a customer's purchasing intention and to identify if customer's attitudes are different between an internet shopping mall in Singapore and Korea. To perform a cross-nation analysis between Singapore and Korea this research reapplied the finding of Liao and Cheung(2001) in a Sinagpore internet shopping mall including transactions security internet usage, price, shopping experience, vendor quality, network speed. The empirical results of this research indicate that all hypotheses in our model are significant therefore internet usage price vendor quality and network speed influence customer's purchasing intention positively and transactions security and shopping experience negatively. The results of a cross-nation analysis indicate that customer's attitudes in both Singapore and Korea are the same. Therefore Asian's with similar cultures are the same factors in internet shopping mall. In conclusion with the rapid growth of the internet market in Asia many cross-nations researches based on Asia culture must be published. Therefore this research will be the foundation of these researches.

목차

Abstract

1.서론

2.문헌연구 및 가설설정

3.연구 방법

4.결과 분석

5.결론 및 제언

참고문헌

저자소개