세계화과정에서 상품브랜드의 의미

• 영문명: The meaning of brand of Commodity in the stage of globalization
• 발행기관: 한국상품학회
• 저자명: 이영란(Li Ying-Lan)
• 간행물 정보: 『상품학연구』제32호, 351~365쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2004.08.01

영문 초록

This paper analysis the meaning of globalization and focus on the evolution of commerce. The evolution of commerce appears on the variety of commerce and the more service products. In the value of the commerce the part of the physical labor less than the spiritual's. There is more and more spiritual labor in the human work. By the globalization the company moving their factory to the cheaper place in the world. The profit of the products could include design manufacture and marketing. The design and marketing need more spiritual labor and get more profit. The goods made to satisfy means demand. The result of the study of the human demand is the peace of spirits and happy. This means the invisible hand lead the people to the high level of mind discipline.

목차

Ⅰ. 서론

Ⅱ. 소비욕구의 진화

Ⅲ. 상품의 진화

Ⅳ. 브랜드를 통한 마케팅

Ⅴ. 결론

참고문헌

Summary