대학의 브랜드에 대한 고객의 태도 및 교육서비스 품질이 고객만족에 미치는 영향에 관한 연구

• 영문명: A study for developing the quality factor of college educational service, and making a strategy of service satisfaction.
• 발행기관: 한국상품학회
• 저자명: 이경환(Lee Kyung-Hwan) 이상훈(Lee Sang-Hoon) 김승환(Kim Seung-Hwan)
• 간행물 정보: 『상품학연구』제30호, 263~280쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.12.01

영문 초록

Attaching importance to brand of college ,this study explained the quality of college educational service and customer's satisfaction, focused on satisfactory rate of college educational service. As a result of the study, the quality factor and customer's satisfaction are related. When the customer's are positive in the trust of administrative service, educational facility, high quality of educational service, punctually service, fact announcement of educational service, adjust suggestion in expected value, they are satisfied with this service through the study. First, the attitude in college's brand has an effect on the satisfaction of educational service. Second perception of college service has an effect on the customer's satisfaction

목차

1. 연구의 배경 및 목적

2. 이론적 배경

3. 연구설계

4. 분석결과

5. 결론

참고문헌

Summary