전자상거래 물류서비스 품질에 관한 연구

• 영문명: A Study on Logistics Service Quality in E-commerce
• 발행기관: 한국상품학회
• 저자명: 박종원(Park Jong-Won) 장형섭(Jang Hyung-Sub) 강선희(Kang Sun-Hee)
• 간행물 정보: 『상품학연구』제30호, 159~183쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.12.01

영문 초록

The purpose of this study is to examine the relationship among e-commerce logistics service quality, customer satisfaction, relationship quality and repurchase intentions in the area of internet shopping mall. For this purpose, four research hypotheses were made and empirically tested. These hypothesized relationships concerning logistics characteristics factor, purchase characteristics factor, customer service factor and logistics price factor were verified by covariance structure modeling, using AMOS 4.0 and SPSSWIN 10.0 program. Empirical results of the study presented that there existed a casual relationship among composition factors in e-commerce logistics service, customer satisfaction, relationship quality and repurchase intentions.

목차

1. 서론

2. 이론적 배경

3. 연구모형 및 가설설정

4. 실증분석

5. 요약 및 결론

참고문헌

Summary