보험 상품 비교 평가에 관한 연구 - 종신보험을 중심으로 -

• 영문명: A Study on the Comparison of Insurance Products - On Whole Life Insurance -
• 발행기관: 한국상품학회
• 저자명: 장동한(Chang Dong-Han) 김창호(Kim Chang-Ho)
• 간행물 정보: 『상품학연구』제30호, 91~111쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.12.01

영문 초록

The 19 domestic life insurers are evaluated in depth and ranked according to the quality of their whole life insurance products. The whole life insurance products are evaluated in terms of price and coverage, quality of customer service, and financial soundness of insurers. This sort of analysis of comparing insurance products and publication of the analysis outcomes would be of good help in promoting customers' right-to-know and productive competition among insurers for successful development of insurance business in Korea. Taking ever-increasing competition in insurance market and growing consumerism into account, insurers as well as insurance buyers have to accept this kind of changes in the market and react positively for their successful business and optimal consumption in the insurance market.

목차

1. 서론

2. 종신보험 비교 평가 연구

3. 보험상품 비교 평가 관련 외국의 제도 및 사례

4. 결론

참고문헌

Summary