- 영문명
- Spiritual Awakening through Material Life
- 발행기관
- 한국상품학회
- 저자명
- 최의목(Choi Ui-Mok)
- 간행물 정보
- 『상품학연구』제30호, 1~31쪽, 전체 31쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2003.12.01

국문 초록
영문 초록
This paper concerns the logics that the material life is inclined to produce spirits. And further it considers whether the spirits produced in various commercial behaviors are apt to encroach on spiritual awakening.
Matter bums with light. This light comes out of matter. However this light is not a physical material; the light is considered as a spiritual subsistence, since the nature of spirit is lightness. This implies matter contains spirit in it ; matter is not wholely a matter. Therefore the commodity that made of matter and the commercial behaviors related to profit earning must have a relationship with spirit; material life and material products produce spirits. The credit card as the means of payment proves it. Credit is a kind of spirit.
Besides, the software contents of commodity, services, brands produce spirits. In addition to them the global market and the Internet are involved in spirit production.
Whether to know the spirits produced by commercial behaviors and commodity itself are concurrent with spirit of truth seeking behavior and eventually awakening, the nature of competition should be surveyed on the yin - yang approach.
In the light of yin - yang commodity brand is the proof of divinity of material. Consumer's loyalty to brand is a kind of spirit. Business corporations serve customers as their lord. However, the customers would like to be sincere servants by adhering to corporate brands. In this way, corporations and consumers are combined into a unitary body.
The world market and the Internet serves as the educational environment(school) in which corporations and consumers learn to be oneness. Every business corporate competes in one global market, while the Internet makes people get closer in a world wide network system.
The spirits created by the Internet have two significances. The first, the Internet created virtual space which differs from this physical one. The second, there is no owner of The Internet. In these respects 'no ownership spirit' is realized in The Internet.
Commodity brands, the world market, and the Internet work cooperatively in spiritual education for human beings to be 'oneness'. The notion, 'everything returns to oneness' is the uttermost value in spiritual world. Rivers flow into the ocean where all water become one. In the material world the sea, practicing middle way, is the model of oneness: awakening. However in the world of commerce and business the spirit of oneness also prevails silently and unconsciously. Of course the oneness concurrently encompasses every personal objectives of profit.
목차
1. 머리말
2. 깨달음
3. 물질문명과 정신
4. 물신성物神性-물질세계의 도덕성
5. 맺음말
참고문헌
Summary
키워드
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