WIENER BAUME - EINE ANLEITUNG ZUR GESTATUNGNACHHALTIGER UND ZUKUNFTSORIENTIERTER PRODUKTE

• 영문명: "VIENNESE TREES" - A CONCEPT FOR SUSTAINABLE AND FUTURE ORIENTED PRODUCT DESIGN
• 발행기관: 한국상품학회
• 저자명: Herbert Waginger Eva Waginger
• 간행물 정보: 『상품학연구』제29호, 131~144쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.08.01

영문 초록

As a result of the development in product markets new products are required within shorter periods. Theconcept of the Viennese trees. initially developed by W. Stahel; allows the integration of best known practisesof product development with a minimum of entrepreneurial risk. The method is based on eight "decision trees",which are connected with each other: The vision / need tree, the need / solution tree. the tree of social and cultural ecology, the function / use tree,the re-design tree, the energy tree, the material tree and the service tree. Two strategies of optimisation are additionally taken into account: The optimisation with the help ofavailable means and the optimisation by innovative solutions. In the first case an improvement up to the factor 4may be expected, in the second case an increase of efficiency by a factor 10 or mope can be reached. Theconcept also takes into account best -- prastise soluitions and the improvement of sustainable business-strategies. At preseint the authors try to adapt the method for a software based use in SMEs.

목차

1. Der Zwang zur Entwicklung neuer Produkte

2. Das unternehmerische Risiko bei der Entwicklung neuer Produkte

3. Die acht Entscheidungsbaume

4. Die beiden Optimierungsbereiche

5. Vergleich mit der optimalen Alternative - Best Available Product (BAP)

6. Verstarkung nachhaltiger Unternehmensstrategien

7. Das Losungskonzept

LITERATUBRHINWEISI

Summary