서비스 기업의 시장지향성이 기업의 장기적 성과에 미치는 영향

• 영문명: An Investigation into the Effects of Market Orientation on Long Term Performance of Service Corporation
• 발행기관: 한국상품학회
• 저자명: 배일현(Il Hyun Bae)
• 간행물 정보: 『상품학연구』제28호, 157~183쪽, 전체 27쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2003.04.01

영문 초록

This study investigates the relationship between market orientation and organizational citizenship behavior. And how rationality of organizational structure, rationality of middle manager, rationality of performance estimation play a mediating role between market orientation and organizational citizenship behavior. In addition, this study investigates whether organizational citizenship behavior improve business performance. In this study, author regard organizational citizenship behavior as long term performance of service corporation. The results can be summarized as follows: First, the greater the market orientation, the greater the rationality of organizational structure. Second, the greater the market orientation, the greater rationality of middle manager. Third the greater the market orientation, the greater the rationality of performance. Fourth, the relationship between rationality of organizational structure and organizational citizenship behavior. Fifth, the greater the rationality of middle manager, the greater the organizational citizenship behavior. Sixth, the greater the rationality of performance, the greater the organizational citizenship behavior. Finally, a positive relationship appeared to exist between organizational citizenship behavior and business performance.

목차

Ⅰ. 서론

Ⅱ. 시장지향성

Ⅲ. 조직시민행동

Ⅳ. 연구방법

Ⅴ. 실증분석 및 가설 검정

Ⅵ. 연구결과 및 한계

참고문헌

Summary