한국시장의 가격-객관적 품질관계의 영향요인에 관한 연구

• 영문명: A Study on Influencing Factors of Price-Objective Quality Correlation in Korea Market
• 발행기관: 한국상품학회
• 저자명: 박현숙(Park Hyeon-Suk)
• 간행물 정보: 『상품학연구』제26호, 23~45쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.09.01

영문 초록

In the modern industrial society, the market is flowing with a large number of new unidentified products by means of the complexity, diversity and mass production, on the basis of highly technological innovation. In these circumstances, I examined the correlation between price and objective quality to know how the price-quality relationship is in the actual market. It is proved that the price bears no relation to the objective quality. Thus, l considered the major influencing factors as the industrial structure and the informative elements. And, I have found out that low/high involvement and technological innovation among them are factors having effects on price-objective correlation.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 가설

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

Summary