다양성 영화 마케팅을 위한 스마트폰 애플리케이션 서비스 구조에 관한 연구

• 영문명: A Study of the Service System in Smart-phone Application for Marketing Diversity Film
• 발행기관: 한국영상제작기술학회
• 저자명: 김혜원
• 간행물 정보: 『영상기술연구』제14호, 31~45쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2011.06.30

국문 초록

This study has been developed to design the service system of smart-phone application before making application program for marketing diversity film. First of all, the researcher named ‘my indie-film cafe’ and examined the flow of the service of the application. Based on the database of diversity film, the information of diversity film has been provided and it has spread out through SNS application such as Facebook and Twitter. It reaches ON/Off line media at the end. The researcher plans to develop the mobile-based-application program to consolidate and systemize the information of diversity film so that the users are able to search and get information they need. The mobile-based-application program composes (1) Database managing system of diversity film, (2)Contents searching system, (3)Plugin system linked with SNS program, (4)Corporate advertisement solution system, (5) Application service system. This study is the first research for service system of smart-phone application program. It has two significant meanings. One is to have an interest and focus on the marketing for diversity film to improve Korean film industry. The other is to introduce the way to use smart-phone application program and SNS program as Low Cost-High Efficiency marketing tools.

목차

Ⅰ. 서론

Ⅱ. 다양성 영화 및 스마트폰 애플리케이션 현황

Ⅲ. 스마트폰 애플리케이션 개발의 서비스 구조

Ⅳ. 결론

참고문헌

키워드

Diversity Film Film Marketing Smart-phone Application Service System