배송 리드타임 만족도가 가구 구매 의도에 미치는 영향

• 영문명: Impact of Satisfaction of Delivery Lead Time on Furniture Purchase Intent
• 발행기관: 한국가구학회
• 저자명: 신성희(Seong-Hee Shin) 신형덕(Hyung-Deok Shin)
• 간행물 정보: 『한국가구학회 학술대회자료집』한국가구학회 2025년 추계학술대회 발표집, 14~18쪽, 전체 5쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2025.08.30

국문 초록

Delivery lead time is an important factor in consumers’ purchase decisions. With the growth of the mobile market and the expansion of non-face-to-face services, demand in the e-commerce market has increased, shifting consumer experiences from offline store-centered to onlineplatforms and making delivery a critical customer touchpoint. Companies can secure competitiveness by effectively allocating resources through optimized logistics strategies. Accordingly, not only logistics companies but also traditional offline-based retailers have established new strategies to innovate their delivery services. Consumers have become accustomed to fast delivery, and such services have expanded across various sectors, raising expectations regarding delivery times. This study examines whether satisfaction with delivery lead time significantly influences purchase intention and whether online purchasing has a moderating effect that strengthens the relationship between delivery lead time satisfaction and purchase intention. A survey was conducted by presenting a scenario involving the purchase of a high-involvement product—furniture. Based on the survey responses, empirical analysis confirmed that deliverylead time satisfaction positively affects purchase intention for furniture. However, it was found that online purchasing does not have a moderating effect on this relationship.

목차

1. 서론

2. 이론적 배경

3. 연구설계

4. 실증분석

5. 결론 및 시사점

참고문헌