The Impact of Familiarity with Technology-Based Teaching Methods on the Acceptance of Online Learning Programs Among Business Students at Priviate Universities in Vietnam

• 발행기관: People & Global Business Association
• 저자명: Hien Pham Tran Thanh Tuan
• 간행물 정보: 『Global Business and Finance Review』Vol.30 No.8, 136~148쪽, 전체 13쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2025.08.31

국문 초록

Purpose: To examine how familiarity with technology-based teaching methods influences the acceptance of online distance learning programs among business students in Vietnam and identify key factors affecting their acceptance. Design/methodology/approach: A mixed-methods approach was used, combining qualitative interviews with lecturers and students to identify factors, followed by a quantitative survey of 238 business students, analyzed using Structural Equation Modeling (SEM) with SmartPLS software. Findings: Lecturer traits (attitude, competence, interaction) and student traits (motivation, cognitive style, collaboration) significantly influence the acceptance of online learning, with technology awareness and perceived ease of use and usefulness playing crucial roles. Research limitations/implications: The focus on business students from private universities in Vietnam may limit generalizability, and future research could include a broader sample and longitudinal studies to track perception changes over time. Originality/value: This study provides empirical evidence on factors influencing online learning acceptance among Vietnamese business students, highlighting the importance of technology-based teaching familiarity and offering practical recommendations for improving online education.

목차

I. Introduction

II. Literature Review

III. Research Methodology

IV. Findings and Discussion

V. Conclusion and Management Implications

References

키워드

Technology-based teaching methods Online distance learning Business students Technology acceptance