How Well Do the Pre-stated Intentions Predict Actual Visit Behaviors for Regional Attractions?

• 발행기관: 한국계량경제학회
• 저자명: Sangkon Park Wonho Song Hyoungjong Kim
• 간행물 정보: 『JOURNAL OF ECONOMIC THEORY AND ECONOMETRICS』Vol.36 No.1, 77~110쪽, 전체 34쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2025.03.31

국문 초록

This article examines the extent to which survey respondents’ stated intentions to visit regional attractions predict their actual visit behaviors. To evaluate this relationship empirically, the article constructs a unique dataset that tracks the same respondents for three consecutive years and records the change of intentions over time and their actual visit behaviors. The empirical results show that intentions strongly predict visiting behaviors even though intentions change significantly over time. Moreover, there are substantial differences in the factors that influence intentions and behaviors, suggesting that analyzing intentions data alone without behavior data may be misleading. The article presents further regression results that verify the robustness of our findings with various regional attractions such as amusement parks, beaches, and forests. The implications of these results are consistent with the article’s main findings.

목차

1. INTRODUCTION

2. EMPIRICAL STRATEGY AND DATA

3. EMPIRICAL RESULTS

4. ROBUSTNESS CHECKS

5. CONCLUDING REMARKS

REFERENCES

키워드

Demand forecasting intention-behavior gap logistic regression predictability