Consumer Switching Behavior in the Online Second-Hand Marketplace: Focusing on the PPM Framework

• 발행기관: 한국무역학회
• 저자명: Je-Young Son Dong-Joo Lee Sung-Joon Yoo
• 간행물 정보: 『Journal of Korea Trade (JKT)』Vol.28 No.7, 61~87쪽, 전체 27쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2024.11.30

국문 초록

Purpose – This paper explores and investigates consumer switching behavior in the evolving online second-hand marketplace. Utilizing the Push-Pull-Mooring (PPM) framework, this study examines the limitations of the existing framework, and approaches the topic from a more refined perspective. It aims to understand why consumers are migrating from traditional platforms (B2C) to new platforms (C2C). Design/Methodology – A survey was conducted on 367 Korean participants, the results of which were analyzed through structural equation modeling. The participants were recruited through a Korean survey agency and comprised consumers with experience with both open second-hand marketplaces (OSM) and location-based second-hand marketplaces (LBSM). Findings – The main reason consumers avoid B2C platforms is privacy concerns. Conversely, the decisive reason for preferring the C2C platform was transactional trustworthiness. In addition, relative advantage in the new platform had a more significant effect on switching intention than perceived irritation in the previous platform. Originality/value – Our study is significant because it sheds light on mooring factors in the PPM framework. Moreover, an underlying mechanism was presented in the relationship between push/pull/mooring factors and switching intention.

키워드

Migration Theory Online Second-hand Marketplace PPM Framework Switching Behavior

참고문헌

• Organizational Behavior and Human Decision Processes
• Psychology and Marketing
• Sustainability
• Journal of the Academy of Marketing Science
• Advances in Consumer Research
• Social Psychology of Education
• Information & Management
• Journal of Korea Trade
• Journal of Personality and Social Psychology
• Journal of Advertising Research
• Nebraska Symposium on Motivation
• Journal of Business Research
• International Journal of Information Management
• Omega
• Food Quality and Preference
• Prentice Hall
• Journal of Enterprise Information Management
• Computers in Human Behavior
• Journal of Business Research
• Journal of the Association for Information Systems
• Journal of Product Innovation Management
• Computers in Human Behavior
• Computers in Human Behavior
• Technological Forecasting and Social Change
• Journal of Retailing
• Scientific Software International
• Tourism Management
• Journal of Advertising Research
• Journal of Marketing Research
• Information and Management
• Computers in Human Behavior
• Journal of Social Behavior and Personality
• Journal of Korea Trade
• Journal of Korea Trade
• Information and Management
• Decision Support Systems
• Modern Applied Science
• Internet Research
• Computers in Human Behavior
• Information Systems Journal
• Information Systems Research
• Electronic Commerce Research
• Academy of Management Review
• Progress in Human Geography
• Information Systems Research
• Journal of Vacation Marketing
• Journal of Retailing and Consumer Services
• MIS Quarterly
• International Journal of Operations and Production Management
• Journal of the Association for Information Science and Technology
• Journal of Korea Trade
• International Journal of Operations and Production Management
• Computers in Human Behavior
• Psychology and Marketing
• Information and Management
• Information and Management
• Journal of Hospitality and Tourism Management
• The International Journal of Human Resource Management