From 4P to 4C: Strategies for College Students to Break Through in Job Hunting Competitiveness

• 발행기관: HONG KONG ACADEMY OF SOCIAL SCIENCES
• 저자명: Qin Li Yujia Huang Shijie Lin
• 간행물 정보: 『Journal of Social Science Development Research』Vol.2 No.3, 63~71쪽, 전체 9쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

This article analyzes the 4C (Customer, Cost, Convenience, Communication) strategy from the perspective of marketing, and explores its application in the job hunting process of college students, aiming to provide effective strategies for college students to break through in job hunting competitiveness. By regarding themselves as “products”, college students can enhance their competitiveness as “product” attributes in the job market by starting from meeting the needs of employers, reasonably positioning their own value, expanding job search channels, and effectively promoting themselves.

목차

1 Introduction

2 Analysis of the Current Situation of College Students' Employment Competitiveness

3 Application of 4P Theory in College Students' Job Hunting

4 Application of 4C Theory in College Students' Job Hunting

5 Integration strategy from 4P to 4C

6 Conclusion

References

키워드

College students Employment 4C 4P