프롭테크 플랫폼의 지속이용의도에 영향을 미치는 요인 연구 : VAM(Value-based Adoption Model) 중심으로

• 영문명: A Study on the Factors Influencing the Continuous Use of PropTech Platform : Based on Value-Based Adoption Model
• 발행기관: 한국도시부동산학회(구.도시정책학회)
• 저자명: 김문숙(Moon-Suk Kim) 최민섭(Min-Seob Choi)
• 간행물 정보: 『도시부동산연구』15권 3호, 31~61쪽, 전체 31쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

Utilizing the value-based adoption approach, this study empirically examines the factors influencing the perceived value and desire to continue utilizing proptech platform services. The findings indicate that usefulness, enjoyment, convenience of use, and responsiveness all have a substantial impact on perceived value and intention to use continuously. While they had negative effects, technicality and perceived danger were not statistically significant. This study is designed to give basic data for marketing strategy development for proptech platform service providers, as well as contribute to the industry's growth.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

프롭테크 플랫폼 VAM 지각된 가치 지속이용 의도 ProppTech Platform Value-based Adoption Model Perceived Value Intention of Continuous Use