How Health Media Environment and Communication Orientations Affect Health Outcomes: An Application of O1-S-O2-R Model

• 영문명: How Health Media Environment and Communication Orientations Affect Health Outcomes: An Application of O1-S-O2-R Model
• 발행기관: 한국헬스커뮤니케이션학회
• 저자명: Jeong Yeob Han Hanyoung Kim
• 간행물 정보: 『헬스커뮤니케이션연구』제22권 3호, 1~29쪽, 전체 29쪽
• 주제분류: 사회과학 > 신문방송학
• 파일형태: PDF
• 발행일자: 2023.12.31

국문 초록

Extant studies tend to simply connect mass media use and health outcomes, closing off a number of avenues to theorizing interpersonal communication as a potential intervening process of health media effects. To directly address this issue, we explicate the mechanism of how health media attention influences health outcomes through its effects on two interpersonal communication orientations, conventional patient-centered communication and online interactive health messaging. We explore these relationships using data collected from the Health Information National Trends Survey conducted with a nationally representative sample of U.S. residents. Overall, these results shed some light on (a) the relationship between health media attention and online health messaging, and (b) how two interpersonal communication orientations are linked to health-related outcomes in a new health communication ecology.

목차

1. Introduction

2. Literature Review

3. Methods

4. Results

5. Discussion

References

키워드

Health media attention O1-S-O2-R Model patient-centered communication online health messaging