Exploring the psychological and social motivations for aesthetic treatments in the post-COVID era

• 영문명: Exploring the psychological and social motivations for aesthetic treatments in the post-COVID era
• 발행기관: 대한미용의학회
• 저자명: Emmaline Ashley Anika Parmar Shonnelly Novintan Lara Watson Priyanka Chadha
• 간행물 정보: 『Journal of Cosmetic Medicine』Vol.8, No.1, 34~40쪽, 전체 7쪽
• 주제분류: 의약학 > 기타의약학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

Background: Minimally invasive injectable aesthetic treatments have seen a surge in popularity, particularly in the post-COVID era. However, our understanding of the psychological and social factors that influence patients’ choices when seeking these treatments is still lacking. Objective: This study explored whether the COVID-19 pandemic influenced patients’ motivations and perceptions regarding the above-mentioned treatments. Methods: A comprehensive survey was conducted among 147 patients who had received injectable aesthetic interventions at Acquisition Aesthetics, a leading UK training academy in aesthetic medicine. The survey included questions regarding motivation for treatment initiation, ongoing drivers for continuing treatment, desired outcomes, main concerns about treatment, post-treatment feelings, and the psychological impact of skin aging. Descriptive analysis was performed to explore the patterns of patient responses. Results: This findings revealed that the primary motivation for seeking aesthetic treatment was to improve confidence and address concerns about aging. Patients expressed a strong desire for natural-looking results and reported the significant psychological effects of skin aging, including feelings of self-consciousness and anxiety. After treatment, patients reported increased confidence and satisfaction with their appearance, and reduced self-consciousness. Conclusion: This study revealed that although the core motivations for improving confidence and addressing aging remain central to patients seeking aesthetic treatments, the post-COVID era saw a subtle shift toward heightened concerns about social acceptance and maintaining appearances. Understanding these subtle shifts can allow aesthetic practitioners to tailor their approaches to meet patients’ holistic needs. Level of Evidence: Level V, descriptive study

목차

Introduction

Materials and methods

Results

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Conflicts of interest

References

키워드

body image cosmetic techniques health behavior motivation social perception