Activation Plan of the Post-Construction Sales through a Perception Survey of Seoul Citizens and Experts

• 영문명: Activation Plan of the Post-Construction Sales through a Perception Survey of Seoul Citizens and Experts
• 발행기관: 국제융합경영학회
• 저자명: 정윤혜(YoonHye JUNG) 오정석(JungSeok OH) 김선주(SunJu KIM)
• 간행물 정보: 『융합경영연구』Vol.12 No.2, 11~18쪽, 전체 8쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.04.30

영문 초록

Purpose: The purpose of this study is to suggest the activation plan of the post-construction sales through the results of a survey on the perception of Seoul citizens and experts. Research design, data and methodology: The purpose of this study is to suggest the activation plan of the post-construction sales through the results of a survey on the perception of Seoul citizens and experts. Results: According to a survey of Seoul citizens' perceptions, 76.7% of Seoul citizens were well aware of post-construction sales and recognized that post-construction sales would reduce pre-sale speculation and confusion in the real estate market. Second, 73.6% of Seoul citizens were willing to buy houses through post-construction sales, and third, 79.6% of Seoul citizens recognized that a post-sale system was necessary. Experts' opinions generally responded to the expansion of the introduction of post-construction sales, saying, 'It is necessary for both the public and the private sectors'. Second, while experts say that there are also positive effects, negative effects such as polarization centered on large corporations, an increase in sales prices, and a decrease in housing supply are also concerned. Third, experts responded that 'diversification of financing methods' is the most important task in revitalizing the post-sale system. Conclusions: The policy implications are that it is necessary to mandate the post-construction sales in the long term, and that the quality assurance system needs to be supplemented even if the sale is promoted post-construction sales. In addition, private participation is essential to revitalize the post-construction sales, and government support such as initial financing, low-interest rates, and various financing measures should be sought to expand private participation.

목차

1. Introduction

2. Theoretical background

3. Methodology

4. Research Results

5. Conclusion

References

키워드

Post-construction sales Pre-sales Seoul Citizens Experts Willing to purchase a house