Effect of Importance of Selection Attributes on Satisfaction and Repurchase of Nostalgic Desserts among 20’s

• 영문명: Effect of Importance of Selection Attributes on Satisfaction and Repurchase of Nostalgic Desserts among 20’s
• 발행기관: 한국유통과학회
• 저자명: Choo Yeon KIM Seunghyeon LEE Seong Soo CHA
• 간행물 정보: 『산경연구논집(JIDB)』Volume.15 No.3, 1~9쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

Purpose: This research aimed at understanding the dynamics of consumer behavior in the context of nostalgic desserts. The primary objective is to scrutinize how different attributes like quality, health, convenience, and trend influence customer satisfaction and their subsequent decision to repurchase nostalgic desserts. Research Method: The study leverages structural equation modeling, incorporating statistical tools such as SPSS and AMOS for a thorough analysis. It involves collecting data over a specified period, followed by correlation and trend analyses to deduce patterns and relationships. Results: The findings reveal that attributes such as quality, health, convenience, and trend significantly impact customer satisfaction and repurchase intentions. Interestingly, economic factors appeared to have a negligible effect on these decisions. The study offers a comprehensive understanding of the factors that influence consumer decisions in the context of nostalgic desserts, providing valuable implications for both academic research and practical marketing strategies. Conclusions: The insights garnered from this research are pivotal for formulating marketing strategies for nostalgic dessert brands. It underscores the importance of accentuating quality, health, and trend in product offerings to boost customer satisfaction and encourage repurchases. The study also sheds light on the evolving nature of consumer preferences and the integral role of nostalgia in shaping purchasing behaviors.

목차

1. Introduction

2. Theoretical Background

3. Research Method

4. Result of the Study

5. Conclusions and Implications

References

키워드

Nostalgia Dessert Health Convenience Trend