Influence of Older Consumers' Future Time Perspective on the Intention to Purchase Masstige Brand Fashion Products

• 영문명: Influence of Older Consumers' Future Time Perspective on the Intention to Purchase Masstige Brand Fashion Products
• 발행기관: 국제융합경영학회
• 저자명: Hyeyoon BAE
• 간행물 정보: 『융합경영연구』Vol.11 No.4, 89~99쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.08.31

영문 초록

Purpose: This study explores the relationship between future time perspective and older consumers’ masstige product consumption, specifically, their intention to purchase masstige brand products, with a focus on their motivational drives from an functional value and symbolic value perspective. Research design, data and methodology: Data were collected through an online questionnaire from 419 people aged 54 to 64 years in South Korea and the hypotheses were examined using structural equation modeling. Results: Our results indicated that middle-aged and older consumers who have expanded future time perspective have higher intention to purchase masstige brands and their functional value and symbolic value of masstige brands were found to mediate future time perspective and intention to purchase masstige brands. Conclusions: The findings offer insights into masstige brand consumption by older South Korean consumers that may be useful for both academics and marketers.

목차

1. Introduction

2. Theoretical Background

3. Methodology

4. Results

5. Discussion

References

키워드

Mature Consumers Future Time Perspective Masstige Brand Functional Value Symbolic value