The Roles of Personal Innovation and Task Technology Fit in Mobile Payment Retention

• 영문명: The Roles of Personal Innovation and Task Technology Fit in Mobile Payment Retention
• 발행기관: The International Academy of Global Business and Trade
• 저자명: Laddawan Kaewkitipong Charlie Chen Shanshan Lou
• 간행물 정보: 『Journal of Global Business and Trade』Vol. 19, No. 2, 27~43쪽, 전체 17쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2023.04.30

영문 초록

Purpose - This research aims to investigate the continuance intention of mobile payment services in Thailand based on the perceived innovativeness (PI) and task-technology fit (TTF) theories. The high attrition rate of mobile payment services in the market and lack of studies exploring the effect of personal attributes on continuance intention motivate the research. Design/Methodology/Approach - 544 Thai mobile payment users were surveyed. Relationships between mobile technology skills, perceived usefulness of mobile payment services, perceived ease of use, PI, TTF, and continuance intention were analyzed using structural equation modeling (SEM). Findings - The results indicate that perceived usefulness is the primary antecedent for TTF. Both TTF and PI were also found to have a significantly positive effect on the increase of continuance intention to use mobile payment services. Moreover, PI was found to have a strong negative moderating effect on the relationship between perceived task-technology fit and the continuance intention of using mobile payment services. Research Implications - The findings provide important insights for mobile payment service providers on how to effectively target users and increase the intention to continue using mobile payment services.

목차

Ⅰ. Introduction

Ⅱ. Literature Review and Hypothesis Development

Ⅲ. Research Methodology

Ⅳ. Findings and Discussion

Ⅴ. Conclusion

References

키워드

continuance intention mobile payment personal innovativeness task-technology fit