중국 드라마 산업 발전에 대한 연구

• 영문명: A Study for the Development of Chinese Drama Industry
• 발행기관: 호서대학교 인문사회과학연구소
• 저자명: 이상윤 조조흠 서영인
• 간행물 정보: 『AI와 인간사회』제4권 제1호, 39~53쪽, 전체 15쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2023.01.30

영문 초록

The Chinese drama industry has the advantage of being large in production and rich in genres. so the Chinese drama industry can give television viewers various options for various dramas. On the other hand, the most obvious weakness of the Chinese drama industry is that the Chinese drama industry did not give enough attention to writers. Threats and opportunity factors are also evident in the Chinese drama industry. In China, the “separation system” between drama production and broadcasting is the main method, but basically it takes considerable investment and time to broadcast dramas on television in the existing drama production method. On the contrary, online and offline broadcasting are integrated, online and offline interactions are increased, and broadcasting stations and online platforms are building strategic alliances.

목차

제1장 서론

제2장 중국 드라마산업의 현황

제3장 중국 드라마산업의 SWOT 분석

제4장 결론

참고문헌

키워드

중국 문화콘텐츠 드라마산업 온라인 플랫폼 China Culture Contents Drama Industry Online Platform