The Relationship between the impact of Alleyways Festival Attributes on Visitors’Satisfaction and Loyalty in Gamcheon Culture Village, Busan

• 영문명: 부산 감천문화마을의 골목축제 속성이 방문객 만족과 충성도에 미치는 영향에 관한 연구
• 발행기관: 관광경영학회
• 저자명: 이연우 여호근
• 간행물 정보: 『관광경영연구』제22권 제5호, 231~256쪽, 전체 26쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.09.30

영문 초록

The purpose of this study is to investigate the influence of festival attributes on visitors' satisfaction and the effect of visit satisfaction on festival loyalty. The relationship between the variables. As a result of the analysis, it is found that the preservation of the original preservation of traditional houses in specific areas has a meaning as a festival venue. Also, festival attributes such as food, programs, facilities and social infrastructure have had a significant impact on customers' participation in the festival. However, informational service attributes are found to have a somewhat lower effect on food, program, facilities and infrastructure than social infrastructure attributes, but they still have a significant effect on alley festival satisfaction, and satisfaction with visitors' The results are summarized as follows.

목차

I. Introduction

II. Literature review and Hypotheses

III. Methodology

IV. Results

V. Discussion and Conclusion

References

키워드

소비자 행동 만족 충성도 추진과 유인 동기 골목축제 구조방정식 모델 Consumer Behaviour Satisfaction Loyalty Push and Pull Motivations Alleyways Festival Structural Equation Modelling