패밀리 레스토랑 이용객의 재방문의도 결정요인

• 영문명: Determinants of Revisit Intentions in Family Restaurants: Customer Value, Customer Satisfaction, Switching Costs, Attractiveness of Alternatives
• 발행기관: 한국관광학회
• 저자명: 김성혁 김태구 이재형
• 간행물 정보: 『관광학연구』제27권 제1호, 201~220쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2003.06.30

영문 초록

This study identifies customer value, switching costs and attractiveness of alternative in addition to customer satisfaction as the determinants of revisit intentions. To test hypotheses, 302 questionnaires were collected from customers of family restaurants in Seoul. The results are: (1) Customer value, customer satisfaction, switching costs, and attractiveness of alternative influence revisit intentions. (2) Customer value directly influence revisit intentions and indirectly influence revisit intentions through the customer satisfaction. (3) Customer satisfaction directly influence revisit intentions and indirectly influence revisit intentions through the switching costs. (4) Attractiveness of alternative directly influence revisit intentions and indirectly influence revisit intentions through the switching costs.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 재방문의도 결정요인

Ⅲ. 연구설계

Ⅳ. 결과분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

고객가치 고객만족 전환비용 대안의 매력도 경로분석