쇼핑품질과 쇼핑위험이 만족 및 쇼핑행동의도에 미치는 영향

• 영문명: Effects of Shopping Quality and Shopping Risk on Satisfaction and Shopping Behavioral Intention
• 발행기관: 한국관광학회
• 저자명: 윤유식 손해경 한송희
• 간행물 정보: 『관광학연구』제37권 제1호, 191~213쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2013.02.28

영문 초록

This paper was to investigate effects of shopping quality and shopping risk on future behavioral intention (satisfaction, repurchase behavioral intention, recommendation) in shopping tourism, based on theories of consumer behavior. Data were collected from tourists who visited shopping centers in special tourist zones designated by ministry of culture, sports and tourism. Total 1,759 questionnaires were analysed. Results of the study are as follow. Firstly, it was found that shop quality and accessibility were variables influencing on satisfaction, and accessibility was a variable on repurchase behavior. Salesperson factor and product factor had significant positive effects on satisfaction, repurchase behavior, and recommendation intention. Secondly, psychological/ performance factors of shopping risk decreased satisfaction, repurchase behavior, and recommendation intention. Thirdly, satisfaction had positive effects on repurchase behavior and recommendation intention. Fourthly, it was analyzed that satisfaction had mediated effects while shopping quality influencing on repurchase behavior and recommendation intention. The findings were discussed in the context of invigoration of shopping tourism.

목차

I. 서론

II. 이론적 배경 및 가설 설정

III. 연구방법

IV. 분석 결과

V. 결론 및 시사점

참고문헌

키워드

쇼핑품질 쇼핑위험 시설위험 심리/성과적 위험 행동의도 Shopping quality Shopping risk Facility risk Psychological/Performance risk Behavioral intention