스토리텔링을 활용한 장소마케팅에 관한 탐색적 연구

• 영문명: The Place Marketing using Storytelling: An Exploratory Research
• 발행기관: 한국관광학회
• 저자명: 崔仁鎬 林銀美
• 간행물 정보: 『관광학연구』제32권 제4호, 411~429쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.08.31

영문 초록

This paper is to understand the place marketing in perspective of storytelling. Hardware-oriented destination development strategy arguably did not satisfy people concerned In this paper authors argues that place is the result of meaning construction process. The process of meaning construction about the place consists of the following three stage: developing the place assets, making the sense of place, and the place marketing. On the other hand, storytelling is made of story, tell(presence), ing(interactivity). In the storytelling's view, place marketing is composed of experiencing the story, sharing the story. Experiencing the story goes through listing stories, searching the representative story, making the thematic story. Finally, Sharing the story is made of community.

목차

I. 서론

II. 이론적 고찰

III. 스토리텔링 개념을 활용한 장소마케팅 체계

IV. 큐슈 모노가타리(九州の物語) 사업 사례

V. 결론

참고문헌

키워드

스토리텔링 장소마케팅 장소 장소성 모노가타리 Storytelling Place marketing Place Placeness 九州の物語