일본 관광객의 의료관광지 선택의도 분석

• 영문명: Choice Intention on Health Tourism Place of Japanese Tourists
• 발행기관: 한일경상학회
• 저자명: 김민철(Min Cheol Kim) 부창산(Chang San Boo)
• 간행물 정보: 『한일경상논집』제60권, 77~97쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.08.31

영문 초록

In this study, the analysis by research model with hypothesis that benefit sought factors of health tourism have a positive effect on behavioral intention of destination selection through tourism brand equity focused on Japanese tourists was carried out. This analysis used the covariance-based SEM(Structural Equation Modeling) with the questionnaires to test the hypotheses. As a result of analysis, benefit sought factors had a positive effect on brand cognition and perceived quality. Thus, according to the results of these hypotheses, policies that foster health tourism in Jeju region will be followed based on product development that considering the importance of the existing service and cognition.

목차

Ⅰ. 서론

Ⅱ. 선행연구 조사

Ⅲ. 연구모형 및 실증분석

Ⅳ. 결론 및 시사점

키워드

Japanese tourists health tourism benefit sought brand equity behavioral intention tourism product market segmentation