전자무역거래에서 핵심역량과 만족, 신뢰 그리고 충성도 사이의 관계 분석

• 영문명: An Analysis of the Relationship between Core Competence, Satisfaction, Trust and Loyalty in e-Trade Transactions
• 발행기관: 한국통상정보학회
• 저자명: 강대경(Dae-Kyong Kang) 김종칠(Jong-ChilI Kim)
• 간행물 정보: 『통상정보연구』제11권 제4호, 25~45쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

This study tried to analyzed the relationship between core competence, satisfaction, trust and loyalty in order to suggest to a methodology for decision-making of e-trade firms. 6 hypothesis were constructed for analysis based on previous literature review. The results of empirical analysis shows that core competence gave significant effect on satisfaction, trust and loyalty, and satisfaction gave positively effect to trust and loyalty. Besides trust affected positively on loyalty. These result explains that e-trade firms which try to create customers must build high level of core competence should be realized and reacted for maintenance of created customers.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 연구가설

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

e-trade core competence satisfaction trust loyalty