강원지역 인터넷쇼핑몰의 구매의도 영향요인 분석

• 영문명: An Empirical Study of Influencing Factors of the Purchase Intention to the Internet Shopping Mall in Gangwon Region
• 발행기관: 한국통상정보학회
• 저자명: 박영기(Young-Ki Park)
• 간행물 정보: 『통상정보연구』제11권 제1호, 177~197쪽, 전체 21쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2009.03.30

영문 초록

In this study we presented the plans to activate the Internet Shopping Mall for GWmart under its present situation recording a rapid growth in sales and recognized as a local new distribution channel since its early stage, using the analysis that affects the purchases of consumers. On studying the reliance of a shopping mall, only the shopping mall image and the efficiency in providing information are significant. Regarding the concentration on the shopping site by shoppers, what becomes significant are the efficiency in providing information and the convenience in searching for products, which is one of the important factors in increasing sales, does not affect the reliance of a shopping mall and the concentration on the shopping site by shoppers. Therefore, this finding suggests that it is not easy to access the internet shopping mall when consumers go shopping for certain products. Because of this, it is necessary to change the design and structure of internet shopping mall to focus on the consumers. Moreover, this study showed that the efficiency in providing information to customers and the image of the shopping mall do not affect the consumers’ intention to purchase, which means that shopping mall lacks in its information service and the management of its structure. To address this, it is required to advance the User Interface and contents of internet shopping mall.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구모형 및 가설 설정

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Electronic Commerce e-Business Internet shopping Internet shopping mall