WTO/DDA환경하에서 국내 무역전시산업의 현황과 문제점에 관한 연구

• 영문명: A Study on the Problem & Current trend of Trade Show Exhibition Industry under WTO/DDA
• 발행기관: 한국통상정보학회
• 저자명: 조원길(Won-gil Cho)
• 간행물 정보: 『통상정보연구』제7권 제1호, 237~260쪽, 전체 24쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2005.03.30

영문 초록

The purpose of this study is to find out current problems facing Trade show Exhibition Industry and to suggest proper solutions. Trade Show Exhibition Industry recently emerged as Trade Show Marketing that is not this only sales promotion but the Marketing Mix. Now we should have focused on the cooperation among the organizations in trade show exhibition industry than physical facilities; need various kind of government aids; need marketing-oriented and professional skills to build and enhance the growth of trade show exhibition industry. Accordingly, the important thing is an exploratory study of assessing trade show objectives, management, functions and performance etc.

목차

Ⅰ. 서론

Ⅱ. 중소기업의 국제화와 인터넷 활용

Ⅲ. 전자무역 현황 및 국가별 동향

Ⅳ. WTO/DDA환경하에서 국내 전시산업의 문제점 및 활성화 방안

Ⅴ. 결론

참고문헌

키워드

Trade Show Trade Show Marketing Exhibition Industry Effect of Exhibition Industry