드래건보트 축제의 서비스 품질과 가치지각, 재방문 의사 간 관계 분석

• 영문명: An Analysis on Relationship among Service Quality, Value Perception and Re-visit intention of Dragon boat Festival
• 발행기관: 한국해양비즈니스학회
• 저자명: 황국원(Guoyuan Huang) 이병찬(Byung Chan LEE)
• 간행물 정보: 『해양비즈니스』제44호, 113~128쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.12.31

영문 초록

The purpose of this research is to verify the relationship among service quality, value perception and re-visit intention of dragon boat festival. To achieve the goal, A total of 246 samples were conducted with frequency analysis, exploratory factor analysis, reliability verification, correlation analysis, multiple regression analysis with SPSS 22.0 statistical program. The results are as follows. First, programme factor of service quality had significant effect on functional factor of value perception. Therefore successful activation of the Dragon Boat Festival requires differentiation through the purpose of the Dragon Boat and its meaning. Second, the relationship between service quality and social value perception among service quality did not show elated to social value perception can be interpreted as meaning that expectations for sociality may differ depending on the purpose of participation rather than negating the improvement of social quality through the festival. Third, no significant effect found between service quality and emotional value perception. There is a need to find out through errors in investigation procedures or through closer examination. Fourth, functional factor of value perception had significant effect on re-visit intention which could lead to continuous visits if the participants of the Dragon Boat Festival live up to their financial time efforts and expectations.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과

Ⅳ. 논의

Ⅴ. 결론 및 제언

키워드

드래건보트 축제 서비스 품질 가치지각 재방문 의사 dragon boat festival service quality value perception re-visit intention