웹사이트 메인디자인에 나타나는 감성 배색효과 연구

• 영문명: A Study on the Effects of Emotional Coloration in the Main Designs of Websites
• 발행기관: 한국산업기술융합학회(구. 산업기술교육훈련학회)
• 저자명: 김영민(Young Min Kim)
• 간행물 정보: 『산업기술연구논문지』산업기술교육훈련논문지 제20권 2호, 7~17쪽, 전체 11쪽
• 주제분류: 공학 > 공학일반
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

Recently government and public offices are making various attempts to expand the residents participation in community affairs, providing them with a variety of information through a web-based platform to induce their desire and participation and pursuing desirable treatment of civil appeals and smooth communication. Corporate websites have been moving in an emotional direction of placing superior value on intuition and image to functionality in order to promote product purchase among consumers. In website design, they also increasingly adopt differentiated advertising strategies with such designs and colors as are based on emotional factors. Those changes are attributed to the recent social changes including lifestyle changes of visitors, increase of the importance of emotional value, the contemporary trend of emphasizing personality, and advancement in information culture. Thus websites should offer a new design technique and portal service culture to satisfy the differentiated strategic communication of visitors who constantly seek out something new. This study set out to examine if a website s color emotion-based coloration effects could effectively appeal to the emotions of visitors by analyzing colors in the websites of government and public offices. Those offices can build a website that reflects the local characteristics and meets the diverse needs of visitors by analyzing coloration images with the colors identified from the main page designs of the websites of government and public offices. In addition, they can maximize message delivery with modern consumer s emotional communication that values intuition and image and further set up a system of establishing effective communication strategies for site visitors from the planning stage of a website. Every emotional element of a website including shape, pattern, material and content can be arranged psychologically and the whole image can be interpreted through the Adjective Image Scale based on coloration images. Thus analysis of a website s emotional coloration can help to catch website visitors emotional trends, which are moving from functions toward emotions.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 본론

Ⅲ. 웹 사이트 색채분석

Ⅳ. 결론

참고문헌

키워드

색채감성기반 웹방문자 감성커뮤니케이션 감성적 경향 Emotion-Based Coloration Effects Website Visitors Emotional Communication Emotional Trends