MNEs’ Corporate Philanthropy in Emerging Markets: Evidence from China

• 발행기관: 한국윤리경영학회
• 저자명: Jiyoung Shin Jon Jungbien Moon
• 간행물 정보: 『한국윤리경영학회 학술대회 발표논문집』2011년 추계학술대회 발표논문집춘, 1~23쪽, 전체 23쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2011.10.30

영문 초록

This paper argues that the philanthropic actions by multinational enterprises (MNEs) serve strategic purposes as well as charitable causes. By utilizing the data from 206 MNEs who actively engaged in philanthropic efforts in helping the 2008 Wenchuan (汶川) earthquake victims, we demonstrate the strategic nature of corporate philanthropy by MNEs. We hypothesize that the amount of donation is determined by various firm characteristics, such as the size of the MNE, cultural distance between its home country and China, industry characteristics, and the MNE’s level of establishment in China, i.e. there exist size effect, home country effect, industry effect, and guanxi effect that influence the amount of donation in the relief effort for this high-profile tragedy. We find that the size of the donation will be larger when the size of the company is larger, the cultural distance is closer, the industry is consumer oriented, and the entry to China is earlier. These findings show that MNEs conduct philanthropic actions strategically, in order to gain competitive advantage in this important host country.

목차

I. INTRODUCTION

II. LITERATURE AND HYPOTHESES

III. METHODS

IV. RESULTS

V. DISCUSSION AND CONCLUSION