중소 · 중견기업의 서비타이제이션 사례 연구

• 영문명: Servitization of the SMEs and LMEs : Five Cases Studies Focused
• 발행기관: 한국창업학회
• 저자명: 박선영(Park Sun Young) 임광선(Lim Kwang Sun) 황성욱(Hwang Sung Wook)
• 간행물 정보: 『한국창업학회지』제11권 제4호, 266~286쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

Recognizing that they cannot take a competitive edge over their rivals in the market by selling products for profit, manufacturing companies are making active use of servitization to combine products with service to generate new profit. Previous studies on servitization are, however, limited to the case study of big corporations with capital, which means that their cases put limits on benchmarking by SMEs. This study set out to observe the process of servitization through the analysis of SME cases and conduct quantitative and qualitative analysis of servitization at SMEs, thus figuring the characteristics and strategic implications of their servitization. Analyzed in the study were five companies, which include Kyungdong Navien, iloom, Aurora World, Epik System, and Golfzon. Their case analysis results indicate that SMEs should pursue the following servitization strategies: first, they should contemplate over the organic fusion of service and product since the amount of service is not proportionate to the quality of servitization; secondly, they should base their servitization on their core technologies and products; and finally, they should generate profit with a comprehensive strategy to create a competitive edge through servitization and enter the global markets.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 수행방법

Ⅳ. 서비타이제이션 사례연구

Ⅴ. 결론

참고문헌

Abstract

키워드

Servitization Small-Medium Size Enterprises Case Study