젊은층 고객유입을 위한 은행시장의 마케팅 전략: 하드웨어, 소프트웨어, 휴먼웨어를 중심으로

• 영문명: Marketing Strategy for Eun-Haeng Market Aimed at the Young People: Focus on Hardware, Software, Humanware
• 발행기관: 한국IT마케팅학회
• 저자명: 강명석(Myeong-Seok Gang) 백운배(Un-Bae Baek)
• 간행물 정보: 『The Journal of Information Technology and Management』Vol.3 No.4, 1~7쪽, 전체 7쪽
• 주제분류: 사회과학 > 무역학
• 파일형태: PDF
• 발행일자: 2015.06.15

영문 초록

Long term economic depression due to Sewol ferry and MERS, directly hit the traditional market. Thus, this study presents traditional market activation plans through modernizing management, changing merchants' perception and store environment. Especially, various marketing strategies to increase the influx of young adult market customers. This study suggests improvements of store environment and VMD in hardware side, customer service, strategy to attract regular customer, joint coupon system and customer event activation in software side and merchants' kind service in humanware side.

키워드

Modernizing Management Marketing Strategy Hardware Software Humanware