해양관광객의 추구편익, 지각된 가치, 만족도, 전환의도와의 관계연구

• 영문명: The Relationship among Benefit Sought, Perceived Value, Satisfaction and Switching Intention on Marine Tourists’
• 발행기관: 한국해양비즈니스학회
• 저자명: 고호석(Ho-Seok Ko)
• 간행물 정보: 『해양비즈니스』제17호, 1~30쪽, 전체 30쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

This study aims to examine effect of benefit sought, perceived value, satisfaction and switching intention. A total of 300 questionnaires were distributed over tourist sites in the region, that is, namhae-gun, tongyeong-city, geoje city and 281 were collected. Of those, 272 questionnaires were used for data analyses except for some with missing values(or quality). For statistical data handling, SPSS 14.0 and AMOS 5.0 were used on an exploratory factor analysis, reliability analysis, correlation analysis, second-order factor analysis and a path analysis. The findings from the study suggest the following: First, the benefit sought of marine tourists positively affects on perceived value. Second, the benefit sought of marine tourists positively affects on satisfaction. Third, the perceived value of marine tourists positively affects on satisfaction. Fourth, the perceived value of marine tourists does not affect on switching intention. Finally, satisfaction of marine tourists positively affects on switching intention. These results show that distinguished development and maintenance of the private sectors are necessary for activating marine tourism and changes of administrative structure through correct improvement about marine tourism industry as well as legal and investment are also required.

목차

Ⅰ. 서론

Ⅱ. 해양관광의 이론적 연구

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 시사점

참고문헌

〈Abstract〉

키워드

해양관광객 추구편익 지각된 가치 만족도 전환의도 Marine Tourist Benefit Sought Perceived Value Satisfaction Switching Intention