일본 인터넷 쇼핑몰의 서비스 품질과 성과에 관한 연구

• 영문명: A Study on the Service Quality and Performance of Internet Shopping Mall in Japan
• 발행기관: 한국국제상학회
• 저자명: 김영성(Young-sung Kim) 최석범(Seok-beom Choi) 주혜영(Hye-young Joo)
• 간행물 정보: 『국제상학』國際商學 第26卷 第2號, 169~189쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The internet shopping mall as one of the types of electronic commerce has proliferated rapidly since the middle of 1990 where Web technologies have played a major role in the growth of e-Commerce. The growth of Internet shopping mall is expected to be accelerated because it has a lot of incentive such as convenience, broader selections, competitive pricing, greater access to information, product quality, and time to receive product. Research on the services has been made on quality for a long time. Service quality is very important because of its ability to distinguish highly successful firms from those that are merely average. This paper deals with the service quality of the internet shopping mall in Japan and the purpose of this paper is to contribute to the enhancement of competitive advantage in service quality of domestic internet shopping mall by evaluating the users’ cognition of the service quality of internet shopping malls in Japan.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구의 설계

Ⅳ. 실증분석

Ⅴ. 결론

참고 문헌

키워드

Service Service Quality Internet Shopping Mall Japan