유비쿼터스 서비스 수용모형에 관한 연구

• 영문명: A Study on the Acceptance Model of Ubiquitous Services
• 발행기관: 한국IT서비스학회
• 저자명: 오태동(Tae Dong Oh) 이준수(Jun-Soo Lee) 오재인(Jay In Oh)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제9권 제4호, 19~36쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

The purpose of this study is to investigate the relationship among users perception on the characteristics of U-Services, attitude factors as mediating variables, and behavioral intention toward U-Services as the dependent variable. Based on the literature review on the related theories, the research model which analyzes the behavioral intention toward U-Services was developed. The result from the analysis of the data collected validated the U-Services Acceptance Model (USAM) proposed in this study as a sound construct framework. Futhermore, significant insights on the USAM were provided for the stakeholders and future researchers in the field of U-Services Acceptance.

목차

1. 서 론

2. 이론적 배경

3. 연구설계

4. 연구 방법

5. 실증분석

6. 가설 검증

7. 결 론

키워드

U-Service Acceptance Model USAM Users Perception Attitude Behavioral Intention Value Risk Trust Autonomy