연령별 소비자욕구에 따른 손톱화장행동과 기대효과의 차이

• 영문명: The Study of Comparative Effect of The Fingernail Treatments And Consumer Expectancy Per Age Groups
• 발행기관: 한국인체미용예술학회
• 저자명: 이수현(Soo-Hyun Lee) 박옥련(Ok-Lyun Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제11권 제4호, 1~16쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2010.12.30

영문 초록

In today’s complex social interactions, manicure can be a uniquely personal expression in silent language, and thus be a measure of personal taste. To a certain extent, It is a means of communication by the effect of the visual images portrayed by the color and shapes of the art work on the fingernails. The pursuit of the feminine expression carries psychological expectancy effects. The beholder’s perception and cognition influence the degree of attractiveness at least as much as do the qualities of the beheld. This analysis will exploit the nexus between the perception of the expectancy effect and the actual consumption of the cosmetic treatment of fingernails. That will be a step forward from the studies heretofore, which were limited to the trend and the degree of satisfaction. This study will provide preliminary analysis for certain market segmentations of the manicure art services by studying the cosumers’ psychological expectancy effects that triggers the behavioral changes.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구 결과 및 분석

Ⅴ. 결론

키워드

소비자 욕구 손톱화장행동 손톱화장행동의 기대효과 Consumer expectation Active fingernail treatment psychological expectancy effects of behavioral commitment